Our SEO experts take a deep dive into your website’s backend, and see where can improve on the following aspects:

• Mobile-friendliness – more and more consumers these days are shopping from their smartphones. It’s important to ensure that your website is mobile friendly so even when on their phones, consumers can access your website and products.
• Multiple versions of the site – they should all redirect to one URL. If they don’t, we’ll set up 301 redirects to avoid duplicate content problems.
• Website loading speed- faster loading speeds help with search rankings.
• Zombie Pages- these are pages that don’t have value and can be deleted. They are pages on your website that see very little traffic, if any, and are nearly impossible to access through search engines. These include archive pages, category and tag pages, search result pages, etc. Deleting or not indexing Zombie Pages can improve your crawl rate and rankings.
• Indexing problems – we’ll make sure any non-indexed pages on your website are blocked on purpose.
• On-page fundamentals – on-page Search Engine Optimization helps search engines like Google understand your website better. This improves your ranking, which ultimately garners you more organic traffic.
• Keyword rankings – Using our data and analytics, our SEO experts will implement top organic keywords into your website to improve your traffic and rankings.
• Organic search traffic – organic search traffic is when visitors land on your website through avenues such as search engine results, rather than through paid ads. SEO can help greatly optimize your organic search traffic. We will look at your website’s organic search traffic in Google Analytics and optimize it for best results.
• Backlinks – We’ll check Google Search Console to see if there are any Manual Actions issued against it. If there are, you may need to disavow some links. We can help you with that.
• Broken links – We’ll take a look for 404 errors in Google Search Console’s Index Coverage report. There will likely be some broken links – which is fine. However, if any important pages have errors, they’ll need to be fixed.
• Competitive analysis – Competitive analysis is when you check who is linking to your pages or website. It’s an important part of the link building process, which we’ll discuss further later on.
• Opportunities to improve site content – Website content can be spruced up with modern copywriting practices. This can help reduce bounce rates, increase dwell time, and improve search engine rankings.
• UX signals and search intent – Does your website provide the things that  searchers are looking for? Is its content up to date and well designed? Is it presented the way Google wants for the keywords it’s targeting? Google’s keyword processes can be checked by performing a Google search for whatever specific keywords you’re wanting to check. If the top results all use one format or style of article, that’s what Google expects.
• Website architecture -Can you get to every page on the site from the homepage in 3 clicks or less? Are the most important pages closer to the homepage, or do they at least have plenty of internal links pointing to them? 
• Featured Snippet opportunities – Featured snippets are short excerpts from different areas of your website that show up in Google search results to answer a searcher’s questions quickly. Are the major pieces of content on your website set up to take Featured Snippets?